Case Studies | Markesta Case Studies - markesta.com
The Results

Real Agencies. Real Pipelines. Real Numbers.

Eight real estate marketing campaigns, across four countries. Every lead count, cost per lead, revenue figure, and return on ad spend below is real.

Pakistan · Property Developer
Meta Ads

A Pakistani property developer with a large residential portfolio and a growing sales team needed a steady flow of qualified buyer leads to keep pace with expansion.

The sales floor needed a steady flow of qualified property leads, but the paid channel had to keep up without pushing the cost per lead through the roof.

We took over the paid social account and rebuilt it into a set of overlapping campaigns. Some chased high intent buyers at a premium. Others captured earlier interest at a floor cost. The blend gave the sales team a mix of lead temperatures they could actually work.

Total Leads
2,454
Cost Per Lead
Rs 219
Revenue Generated
Rs 2,454,000
Return on Ad Spend
4.57x

The partnership has now run through several full campaign cycles. Qualified leads land in the CRM at a cost the internal team treats as a benchmark. Clients stay when the numbers stay strong. Ours have, cycle after cycle.

United Kingdom · Real Estate Agency
Meta Ads

A well known UK agency with a busy office and a strong local reputation came to us to rebuild their paid lead generation from the ground up.

Their seller pipeline was thin. Referrals were slowing, and new instructions had gone flat.

We took over their Meta ads and rebuilt everything from the ground up: sharper targeting, a free home valuation as the only offer, and a landing page built for one action. Five campaigns went live across different regions and messaging angles.

Total Leads
394
Cost Per Lead
£6.07
Revenue Generated
£33,482.12
Return on Ad Spend
14x

Their CRM started filling with the exact type of homeowner their agents wanted to call, not browsers, serious sellers. Paid media now runs alongside referrals as an equal source of new instructions.

Australia · Real Estate Agency
Meta Ads

An Australian agency had tried Google Ads twice before coming to us, and wanted to give Meta a proper attempt with a team that actually understood seller intent.

Both previous attempts with Google Ads produced leads that were slow, expensive, and mostly useless.

We built the campaign around suburb level targeting. Ads spoke directly to homeowners thinking about selling, and the landing page asked for one thing only: a free home valuation.

Total Leads
408
Cost Per Lead
AUD 9.59
Revenue Generated
AUD 117,381.60
Return on Ad Spend
30x

The engagement quickly became their most reliable source of new instructions. Leadership stopped viewing paid media as an experiment and started planning around it.

Florida, USA · Real Estate Agent
Meta Ads

A solo Florida agent working independently needed a pipeline she could actually manage on her own, without a team to filter incoming leads.

Past campaigns had flooded her inbox with people who were never going to buy or sell. She wanted quality, local leads, priced for a one person business.

We tightened her Meta ads to a small geographic area, added filters that reflected real homeowner intent, and rewrote the lead form to catch casual clickers before they reached her calendar.

Total Leads
143
Cost Per Lead
$10.66
Revenue Generated
$25,914.46
Return on Ad Spend
17x

Her inbox now reflects her business. Every lead is a warm homeowner in her market, and her business no longer depends on referrals alone.

Pakistan · Retail Mall Development
Meta Ads

A large scale mall development in Pakistan needed a steady pipeline of buyer inquiries as new retail units came to market.

Foot traffic and word of mouth alone weren't generating enough serious inquiries to keep the sales team's calendar full.

We ran messenger led Meta campaigns targeted at buyers actively searching for commercial retail space, with fast response automation to capture interest before it cooled.

Total Leads
550
Cost Per Lead
Rs 58.00
Revenue Generated
Rs 440,000
Return on Ad Spend
13.79x

The development now has a steady stream of buyer inquiries feeding directly into the sales team's pipeline.

Pakistan · Mixed-Use Retail Project
Meta Ads

A flagship mixed use retail development needed consistent lead flow to support an active sales push across multiple unit types.

Interest existed, but it wasn't being captured or converted into a structured pipeline.

We built a set of Meta campaigns targeted to buyers and investors, feeding leads directly into the sales team's calendar.

Total Leads
430
Cost Per Lead
Rs 62.00
Revenue Generated
Rs 430,000
Return on Ad Spend
16.13x

Lead flow is now consistent enough that the sales team can plan around it, rather than reacting to it.

Pakistan · Luxury Residential Project
Meta Ads

A luxury residential launch needed to attract serious, high intent buyers without wasting budget on browsers.

Luxury buyers behave differently than standard leads. Generic targeting risked burning budget on unqualified traffic.

We built campaigns targeted specifically at buyers who match the profile for a luxury purchase, prioritizing quality over sheer volume.

Total Leads
340
Cost Per Lead
Rs 70.00
Revenue Generated
Rs 850,000
Return on Ad Spend
35.71x

The campaign produced qualified buyer inquiries at a cost per lead well below the market average for luxury developments.

Pakistan · Residential Township Launch
Meta Ads

A new residential township needed to build a buyer pipeline from a standing start, with no prior digital marketing history to build on.

A brand new launch has no existing audience or retargeting pool to draw from.

We built early stage Meta campaigns to establish initial audience signal and start generating buyer inquiries from day one.

Total Leads
207
Cost Per Lead
Rs 81.62
Revenue Generated
Rs 103,500
Return on Ad Spend
6.13x

The launch built genuine campaign momentum, generating a real buyer pipeline from a standing start.

Want to know their client names and see screenshots of their campaigns as proof? Contact us.
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