A Pakistani real estate developer had multiple flagship projects launching in parallel. Mall of Malir. Dubai Mall. Zainab Luxuria. Golden Block. Each project had its own sales team, its own buyer profile, and its own goals. The paid channel needed to handle all of them at once without losing efficiency.
We restructured the account around a project first architecture. Every development got its own set of overlapping campaigns, tuned to the buyer segment that project attracted. Messaging conversations became the primary conversion action so sales teams could pick up the lead the moment it landed. Some campaigns targeted high intent buyers ready for site visits. Others captured earlier interest at a lower cost. Sales team recruitment campaigns ran alongside the buyer engine.
When your paid channel can run a hundred campaigns without losing control, launching a new project stops feeling risky.
Today, dozens of live campaigns run in parallel across the client's projects. Cost per conversation sits at a level the internal team treats as a benchmark. Every new project launch gets a proven playbook on day one.
Results
Mall of Malir
& Dubai Mall
Flagship Projects Powered
100+
Live Campaigns Managed
Sub Rs 100
Cost Per Conversation