Selected Work | Markesta
Selected Work

Real estate agencies hire us for two things. More leads. More revenue.

Below is the work. Real projects for real clients across the UK, Australia, the US, and Pakistan.

Services

Four disciplines. One outcome. A pipeline that keeps producing.

We keep the service list short on purpose. Every discipline below feeds the same goal. More qualified leads at a cost your agency can scale from.

01

Meta Ads Lead Generation

The core of what we do. Seller intent campaigns for real estate agencies and property developers who want their pipeline to depend on more than referrals. Every campaign is measured against qualified leads and cost per acquisition, not impressions.

02

Landing Page Systems

Most agency landing pages ask for too much and offer too little. We design pages built for one decision. Request a home valuation. Book a property viewing. That is it. Fewer distractions means better conversion at a lower cost.

03

CRM and Follow Up Automation

A lead that waits longer than five minutes is often already gone. We wire up your CRM with automated response sequences, qualification flows, and instant handoff to your sales team. Leads stay warm from the moment they hit submit.

04

Ongoing Campaign Optimisation

The system does not stop moving after launch. We test creative, refine audiences, adjust budgets, and keep pushing the cost per lead down while volume moves up. Monthly reports show what changed and why.

Case Studies

Real clients. Real work. Real outcomes.

01 United Kingdom Real Estate Agency Meta Ads

How a UK real estate agency went from a thin pipeline to a full one.

A well known UK agency had a busy office and a strong local reputation. But their seller pipeline was thin. Referrals were slowing. New instructions had gone flat.

We took over their Meta ads and rebuilt everything from the ground up. Sharper targeting. A free home valuation as the only offer. A landing page built for one action. Five campaigns went live across different regions and messaging angles.

Their CRM started filling with the exact type of homeowner their agents wanted to call. Not browsers. Serious sellers.

Cost per lead settled at a level the agency can scale from. Paid media now runs alongside referrals as an equal source of new instructions.

Results
394
Qualified Seller Leads
14x
Return on Ad Spend
£6.07
Cost Per Lead
02 Australia Real Estate Agency Meta Ads

An Australian agency finally cracks seller lead generation.

An Australian agency had tried Google Ads twice. Both times the leads were slow, expensive, and mostly useless. They wanted to give Meta a proper attempt with a team who actually understood seller intent.

We built the campaign around suburb level targeting. Ads spoke directly to homeowners thinking about selling. The landing page asked for one thing only. Request a free home valuation.

The engagement quickly became their most reliable source of new instructions. Leadership stopped viewing paid media as an experiment and started planning around it.

Paid media used to feel like a bet. Now it feels like infrastructure.
Results
408
Qualified Seller Leads
30x
Return on Ad Spend
AUD 9.59
Cost Per Lead
03 Florida, USA Real Estate Agent Meta Ads

A solo Florida agent builds a pipeline that fits her business.

A Florida agent working on her own needed a pipeline she could actually handle. Past campaigns had flooded her inbox with people who were never going to buy or sell. She wanted quality. Local. Priced for a one person business.

We tightened her Meta ads to a small geographic area. Added filters that reflected real homeowner intent. Rewrote the lead form to catch casual clickers before they reached her calendar.

Now her inbox reflects her business. Every lead is a warm homeowner in her market. Her cost per lead sits well below what most Florida agents pay. And her business no longer depends on referrals alone.

Results
143
Qualified Seller Leads
17x
Return on Ad Spend
$10.66
Cost Per Lead
04 United Kingdom Estate Agency Meta Ads Sprint

A short test that quietly became a permanent system.

A UK agency wanted proof. Could Meta ads deliver in property inside a strict timeline? We agreed on the window and got to work.

Across the sprint, a rotating set of campaigns tested different audiences, offers, and creative angles. Each campaign taught us something the next one could use. By the end of the window, the agency owned a proven playbook, a landing page they could keep, and a cost per lead they were happy with.

The test was over. The system stayed.
Results
17
Leads in 45 Days
£29
Cost Per Lead
£538
Total Ad Spend
05 Pakistan Property Developer Meta Ads

Why GFS Builders keeps coming back, campaign after campaign.

GFS Builders is a Pakistani property developer with a large residential portfolio and a growing sales team. Their sales floor needed a steady flow of qualified property leads. The paid channel had to keep up without pushing the cost per lead through the roof.

We took over their paid social account and rebuilt it into a set of overlapping campaigns. Some chased high intent buyers at a premium. Others captured earlier interest at a floor cost. The blend gave the sales team a mix of lead temperatures they could actually work.

The partnership has now run through several full campaign cycles. Qualified leads land in the CRM at a cost the internal team treats as a benchmark. GFS Builders keeps coming back because the engine keeps working.

Clients stay when the numbers stay strong. Ours have, cycle after cycle.
Results
2,454
Qualified Leads
5
Campaign Cycles
Rs 219
Blended Cost Per Lead
06 Pakistan Real Estate Developer Meta Ads at Scale

Powering paid social for Mall of Malir, Dubai Mall, and a portfolio of flagship Pakistani projects.

A Pakistani real estate developer had multiple flagship projects launching in parallel. Mall of Malir. Dubai Mall. Zainab Luxuria. Golden Block. Each project had its own sales team, its own buyer profile, and its own goals. The paid channel needed to handle all of them at once without losing efficiency.

We restructured the account around a project first architecture. Every development got its own set of overlapping campaigns, tuned to the buyer segment that project attracted. Messaging conversations became the primary conversion action so sales teams could pick up the lead the moment it landed. Some campaigns targeted high intent buyers ready for site visits. Others captured earlier interest at a lower cost. Sales team recruitment campaigns ran alongside the buyer engine.

When your paid channel can run a hundred campaigns without losing control, launching a new project stops feeling risky.

Today, dozens of live campaigns run in parallel across the client's projects. Cost per conversation sits at a level the internal team treats as a benchmark. Every new project launch gets a proven playbook on day one.

Results
Mall of Malir
& Dubai Mall
Flagship Projects Powered
100+
Live Campaigns Managed
Sub Rs 100
Cost Per Conversation
How We Work

Eight days to live. Sixty days to prove the system.

A proven four phase process that takes an agency from broken pipeline to reliable revenue engine. Every phase has a specific outcome. Every outcome is measured.

Phase 01
Days 1 to 7

Audit

We take a full look at your current setup. Ad accounts. Landing pages. CRM. Lead flow. Follow up rhythm. We show you exactly where the leaks are and what needs to change.

Phase 02
Days 8 to 14

Architect

We rebuild or create your seller intent lead system. Campaigns. Landing pages. Automation. Reporting. Everything is tested before a single pound of spend goes live.

Phase 03
Days 15 to 20

Activate

The system goes live. First leads typically land within forty eight hours. We monitor daily, cut what does not work, and double down on what does.

Phase 04
Days 21 onward

Accelerate

Once the system proves itself, we scale it. Bigger budgets. New segments. Deeper automation. The pipeline stops being a hope and starts being a plan.

In Their Words

What our partners say when the numbers are working.

Within three weeks the pipeline looked different. Real sellers. Real conversations. Our sales team stopped chasing dead leads and started closing them.

Managing Director
UK Real Estate Agency

We had written off paid media after two failed Google Ads runs. Markesta rebuilt it for us on Meta and the account has become our most reliable source of listings. It is that simple.

Director
Australian Real Estate Agency

They are the only agency we have kept for more than one campaign cycle. Cycle after cycle the numbers hold. That is why we keep coming back.

Marketing Head
GFS Builders
Common Questions

The questions we hear on nearly every first call.

How quickly can we go live?

Eight days from the moment your contract is signed. That includes the audit, the build, and testing before the first pound of spend hits the account.

What kind of results should I expect?

That depends on your market and your offer. What we can promise is a system built to seller intent, a cost per lead you can scale from, and full transparency on the numbers every week.

Do you only work with UK and US agencies?

No. We have delivered for real estate businesses across the UK, Australia, the US, Dubai, and Pakistan. If you serve homeowners or property buyers, we can probably help.

What is the minimum ad budget you work with?

We usually start conversations at a monthly ad budget of one thousand dollars or equivalent. Below that, the numbers are hard to make work.

How is this different from just hiring another ads agency?

Most agencies stop at the campaign. We build the entire system underneath. Landing pages. Follow up. Automation. When we are finished you own a working machine, not a set of one time campaigns.

Who owns the assets you build?

You do. Every campaign, landing page, and automation flow lives inside your accounts. If our engagement ends, you keep the system.

What happens after our engagement ends?

The system keeps running. That is the point of building it properly. Some clients handle it in house afterwards. Others keep us on for ongoing optimisation. Both work.

How much involvement is expected from my team?

Very little on the build. We handle setup, creative, and launch. Your team is only needed for two things. Answering leads quickly, and joining a short weekly check in on the numbers.

Working Together

If your pipeline looks anything like the stories above, we should talk.

We work with a small number of real estate agencies at a time. If you are ready to stop spending on ads and start building a real lead system, start with a free audit.

Start With a Free Audit

Thirty minutes. No pitch. You leave with a clear plan.